Labeling is the primary means of communication between companies and consumers. Through it, basic product information, nutritional data, safety measures, and marketing tools are provided.
In a context where consumers are more conscious of their health, labeling allows them to:
- Compare products and brands.
- Make informed decisions about the foods they consume.
- Identify healthier options and avoid risks associated with the excessive consumption of certain products.
Regulatory norms and standards protect against false or misleading representations on labels, promoting transparency and consumer trust.